Tyler Fellow, SUNY Oneonta, Colombia, Coffee Industry, Coffee Pricing, Consumer Behavior, Field Research, Colombian Culture,

Coffee dynamics

By Laura Sandoval, SUNY Oneonta During my pre-departure preparation, I developed a methodology for collecting my data and organizing it. My original idea was to visit different coffee shops in different strata, as mentioned before, and establish conversations using a questionnaire for workers, managers, and customers. However, once I arrived in the first city, IContinue reading “Coffee dynamics”